The Market

  • Pro Rodeo market has 35 million self-identified fans (more than tennis or golf)
  • 5.4 Million attend PRCA rodeos all over the US & parts of Canada often in areas not commonly reached
  • 620K are following online
    • 51% female
    • HH income over 50K
    • Similar to NASCAR audiences

    Unique Voice in the Crowd

    • Over 10K in social channels
    • Loyal, interactive following New Channels - You Tube, Snapchat

    “You Don’t Know Unless You Go”

    • A Brand That’s Going Places
      • In a well-kept rig to places others aren’t going
      • Being talked about in traditional media
      • And talking about it the whole way (Unique Social Channels and an Engaged Following)
      • How can I help your business?